Cross Border Trades

Creating Value Through Easy Solutions to Complex Tasks

Actively seeking sourcing for brands and execution of quality assessments and factory inspections,

Our History

A brief insight into our foundations

Joa and Rock was registered in 2009 in Nigeria and have been creating value for our clients by providing them easy solutions to complex tasks. In 2009 we started as a sourcing company, fulfilling purchase orders and in 2015 as a result of increased cross-border trade with China, we decided to travel all the way to the middle kingdom and unravel the mystery of the “factory of the world”! Little did we know, this journey would last 5 years, and open a world of opportunities for us and our clients. Since 2016, we have expanded our services to include factories setup, investments consulting, joint ventures and franchising partnerships facilitation, and most recently heavy-duty equipment purchase and resale.

Award Winning Firm

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120+

Products

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Happy Clients

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Continents

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What We Do

By providing these services we meet the needs of our clients

INVESTMENT CONSULTING

Africa is blessed with abundant natural resources and has the youngest population in the world, although it has been slow to fully exploit all of its strengths and manifest its greatness, we believe in the future of Africa to industrialize, stimulate its internal trade between its member states and create abundant wealth for its people. It is our vision to collaborate with as many as possible African Governments, Private sector Investors and Stakeholders to setup Manufacturing Factories on the continent. Coupled with new global economic realities post Covid19 we insist that the time to invest in human capital development through skills and knowledge transfer into its manufacturing sector is no other time than now!

JOINT VENTURES AND FRANCHISING

The fact that SMEs in Nigeria make up 96% of the business sector and contribute 86% of GDP, it’s in every sense a lifeline of the Nigerian economy especially in its reach to the community level and how it directly impacts the daily life of Nigerians. Our team is committed to helping these impact making individuals to attain even more greatness by connecting them to the resources they need in form of collaboration through Joint Ventures? Partnerships? Or Franchising. Our extensive network of brands with whom we are connected means that we can matchmake parties whom are desirous of expanding into the Nigerian market through local partnerships.

CROSS BORDER TRADE SERVICES

With several years of facilitating cross-border trade contracts for our clients, our assiduous team now can boast of having an extensive range of contacts in the trade sectors from China to North America, Europe and the Middle East, we connect with Factories, Corporate bodies, Trade cooperatives and Associations, you name them! We have been actively sourcing from factories and wholesalers, managing supply chains for brands and carrying out quality assessments and Factory inspections, so much so that we have earned numerous repeat business from our clients. We look forward to welcoming you on board and handling your procurement needs. It is our vision to collaborate with as many as possible African Governments, Private sector Investors and Stakeholders to setup Manufacturing Factories on the continent. Coupled with new global economic realities post Covid19 we insist that the time to invest in human capital development through skills and knowledge transfer into its manufacturing sector is no other time than now!

HEAVY DUTY EQUIPMENT PURCHASE

Since 2019 our equipment purchase department has been supporting various Nigerian companies to procure heavy duty equipment used in construction or field work. Although this service has been newly added to our portfolio and we believe that in the future equipment purchase, sales, servicing and spare parts would be a major part of the Joa & Rock brand. With a housing deficit and infrastructural deficiency in Nigeria, we are poised to offer the construction industry support through value added services and equipment acquisition plans which we have begun to introduce to our clients

Ethical Lithium mining

In 2022 Joa and Rock diversified to Lithium exploration and ethical mining in Nigeria, as the demand for clean energy continues to rise and electrical vehicles go mainstream, Lithium has become one of the most sorts after critical minerals. Although over the years Nigeria’s mining sector has not received the level of investment and attention it deserves. We at Joa and Rock are poised to help advance the sector by bringing modern sustainable ways of mining and curbing the adverse impact of artisanal mining, encouraging women in mining and promoting sustainable mining and mining education into the sector. We currently work with Joint Venture partners in North America, Australia and China.

Our Focus Areas

We focus on areas that brings values to our clients and products that are rich

Event

JOA AND ROCK PARTICIPATING AT DEVELOPMENT REIMAGINED’S CHINA MARKET ENTRY PROGRAM.HUNAN CHINA, 2019.

Project

JOA AND ROCK PROMOTING PARTNERSHIP FOR COCOTERRANATURALS

Event

JOA AND ROCK PARTICIPATING AT THE SECOND EDITION OF THE NIGERIA CANADA INVESTMENT SUMMIT(NCIS 2019)

Event

JOA AND ROCK PARTAKES IN KENTE AND SILK AFRICA WEEK 2018 EVENTS

How we Work

Acquiring our services has never been easier, and occurs in three major flows

Consultation

Strategize

Acquisition

Team Members

Management heading Joa and Rock

Jideofor Ahaneku from Nigeria is a skilled Administrator in Cross border Trade and Development Consulting. Using his experience from doing business with China he manages supply – chain for small Nigerian business owners and also helps them improve sales.He speaks, reads and writes Chinese which has helped him understand the culture and build a wide array of contacts from factory workers, factory bosses to key decision makers.

Jideofor Ahaneku
Managing Partner

George Voge from Germany is an integration specialist of QR code based mobile payment methods, such as WeChat Pay and Alipay. A meticulous professional programmer whose experience in developing IT solutions cuts across board from the financial sector to full-stack developer skills. I can be described as a complete solutionist and would certainly bring great value to your project.

George Voge
Tecnology Director

Lena has been a sourcing specialist for many years.A native Beijing person, she speaks English and has extensive experience with products sourcing and quality control.She brings so much value to the team in her role, and also as a local liaison person. Lena regularly attends overseas trade exhibitions and events to stay up to date on the latest business trends.

Lena Xie
Sourcing and Procurement Director

Vivian Aziengbe holds an MSc in Mass Communication. She is an expert in administration with experience spanning two decades. Notably her work in the public sector managing high-level government officials’ office administration and personal schedules has exposed her to fast paced work environments. She speaks English, Hausa and Edo languages and has a basic understanding of Yoruba, Ibo and French. She is very proficient with a range of project management systems, Microsoft office suite and other multimedia applications

Aziengbe Vivian
Company Secretary

Ikechukwu Samson Oken is a passionate project manager and a mining expert who has over 20 years’ work experience, he has served extensively on project management in the solid minerals sector in both public and private sector projects across Nigeria. Some of Ike’s projects have been with the CIDJAP – USAID on the Lead/Zinc Ore Smelting Plants at Ameka in Ebonyi State, the Iron Ore mining project in Gidan-Jaja, Zamfara State and sand processing and export projects in Jos, Plateau State. Ike is a HND holder in Business Administration & Management and also holds a Trade-Test Certificate in Foundry Engineering and General Metal Works from Government Technical College, Enugu. Ike enjoys swimming, soccer and playing Chess. He is fluent in English, Hausa and Igbo languages. When IK is not working or playing sports he likes relax with his wife and kids.

Ikechukwu Samson Oken
Director of Mining Operations

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What Our Clients Say

After sampling our services, here’s what our clients have to say

They are really committed to their clients and offer appreciating services that one would really love. I really enjoyed my time working with them

Mark Young
CEO, Maknisy

Their genuine interest in producing great results instead of just marking off task is their most outstanding trait. JOA & Rock seamless business designs and dedication to the product has gotten the brand a good name

Jessica Young
Marketing Director, Altruve

They offer quality and value, two virtues I find most appreciating for my type of person

Steve Rogers
Montreal